Top Health and Fitness Stocks to Buy Amid Wellness Boom

As an Exercise Physiologist who has spent years studying the human body and the science of movement, I’ve witnessed a powerful transformation in our collective approach to health. We’re no longer just hitting the gym to lose a few pounds — we’re embracing a holistic lifestyle that prioritizes mental health, physical fitness, nutrition, and overall well-being. This shift is driving a massive surge in the wellness industry, which is reflected in the booming demand for health and fitness stocks.

According to the latest report from Zacks.com, the wellness trend is expanding at pace and investors are taking notice. If you're looking to capitalize on this health-conscious movement, several companies in the fitness, nutrition, and digital wellness sectors are offering attractive investment opportunities. Here are some of the top health and fitness stocks to consider right now.

The Rise of the Global Wellness Market

The global wellness market — encompassing fitness, healthy foods, mental wellness, and self-care — is projected to reach over $7 trillion by 2025, according to the Global Wellness Institute. This growth is fueled by increasing health awareness, aging populations, and the widespread adoption of wearable fitness technology.

Here are a few key trends that are shaping this market:

• Hybrid fitness models: Apps and digital platforms are becoming as important as traditional gyms.
• Wearable tech: Devices like smartwatches and fitness trackers are encouraging data-driven health decisions.
• Preventative healthcare: Consumers are investing more in fitness and nutrition to avoid chronic diseases down the road.
• Mental health awareness: Companies are investing in mindfulness, meditation, and stress-management programs.

These drivers are not only changing how we approach wellness but also presenting exciting investment opportunities for those looking to grow their portfolio in the health & fitness sector.

Top Health and Fitness Stocks to Consider in 2024

1. Planet Fitness, Inc. (PLNT)

Planet Fitness has made a name for itself as a fast-growing gym franchisor offering affordable memberships and a judgment-free workout space. With over 2,400 locations in the U.S. and expanding internationally, PLNT taps into a wide market of beginners and casual exercisers.

Why it’s a strong pick:

• Low membership fees: Just $10/month makes fitness accessible for budget-conscious consumers.
• Recurring revenue: PLNT generates consistent income through its membership model.
• Franchise model: Limits company overhead while allowing rapid expansion.

Despite inflationary pressures, Planet Fitness continues to show strong earnings growth. With fitness regaining popularity post-COVID, PLNT is poised for long-term gains.

2. Lululemon Athletica Inc. (LULU)

Lululemon is no longer just a high-end athletic apparel brand; it's now a major player in the connected fitness space with offerings like MIRROR, its at-home fitness platform. The brand combines premium activewear with wellness experiences, capturing the influential health-conscious consumer demographic.

Why invest in LULU?

• Strong brand loyalty: Customers stay loyal due to high-quality and fashionable workouts gear.
• Diversification: Apparel, accessories, and now digital fitness under one roof.
• Strong revenue: LULU consistently outperforms earnings expectations, even during economic downturns.

In a time when work-from-home and hybrid lifestyles dominate, Lululemon’s multi-channel model keeps it relevant and resilient.

3. Garmin Ltd. (GRMN)

While known for its GPS tech, Garmin has seen tremendous growth in its wearable fitness and health-tracking devices. The company’s fitness segment includes smartwatches, heart rate monitors, and fitness-oriented wearables — all key players in today’s health-conscious ecosystem.

Growth catalysts include:

• Fitness wearables: Garmin holds a solid place in the global smartwatch and fitness tracker markets.
• Product innovation: The brand leads in multisport watches, catering to runners, cyclists, and swimmers.
• Global expansion: Garmin’s product demand is growing worldwide, not just in the U.S.

As fitness moves toward personalization, companies like Garmin that offer real-time performance metrics are establishing a critical role in consumer health.

4. Abbott Laboratories (ABT)

Though often viewed as a healthcare company, Abbott is also at the forefront of consumer wellness diagnostics. Its Freestyle Libre system — a continuous glucose monitoring (CGM) product — serves a rising need in metabolic health and fitness tracking.

Why include ABT in your portfolio?

• Diabetes & wellness tech: Freestyle Libre is an industry leader in blood sugar monitoring, growing in demand as metabolic health gains focus.
• Preventive care: ABT’s expansive product line supports consumers in taking proactive health measures.
• Strong fundamentals: The company offers stability, dividends, and consistent earnings.

Abbott is a rare mix of a healthcare staple and a wellness growth play, making it ideal for investors seeking both long-term growth and security.

Bonus Stocks to Watch in the Fitness Tech Boom

While the above companies are some of the top contenders, investors should also keep an eye on emerging health tech disruptors:

• Peloton Interactive (PTON): Despite past volatility, Peloton remains a leader in the connected fitness movement with a loyal user base.
• Xponential Fitness (XPOF): This umbrella company for boutique fitness brands like Pure Barre and Club Pilates offers broad exposure to multiple fast-growing wellness segments.
• Nautilus, Inc. (NLS): Known for Bowflex and other home fitness equipment, Nautilus is rebuilding its brand with a digital-first strategy in mind.

These companies represent high-risk, high-reward opportunities for the savvy investor who's bullish on technology's role in future wellness solutions.

Final Thoughts: Investing in Long-Term Wellness Trends

As someone deeply invested — both personally and professionally — in promoting lifelong health and fitness, it’s exciting to see the stock market finally reflect the value of wellness. With an emphasis on preventive care, physical activity, and mental wellness, more people than ever are putting their health first — and the market is responding accordingly.

From innovative fitness platforms to high-quality athletic wear and data-powered wellness devices, the companies mentioned above are positioned to thrive in a world that values well-being. For investors looking to align their portfolio with forward-thinking health trends, these top health and fitness stocks provide ample opportunity for growth and impact.

As with any investment, it’s important to do your own research or consult a financial advisor. Wellness isn’t just good for your body — it can be good for your portfolio, too.

Stay Healthy, Stay Informed

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